Online Video Platform (abbreviated as OVP) is a SAAS solution (Software as a Service), which enables Companies to manage
and publish video files to audiences on every screen. To be precise, Online Video Platform allow Media Companies to ingest, manage, protect, publish, syndicate, track and monetize
online Video to their Customers across multiple platforms and devices. The Online Video Platforms also enable integrated advertising and gathering business intelligent analytics
data.
The primary features of Online Video Platform Solution are as follows:
1.
Video Upload and Ingestion Feature
This feature enables content owners to upload, manage and
deliver video over the Internet for viewing across desktops, mobile and
connected devices
There
are different options provided by OVPs to upload and ingest Video.
i)
Browser Based Ingestion
ii)
FTP upload
iii)
Automated Ingestion via drop folder
iv)
Email Upload
v)
Mobile Upload
vi)
Create Custom Upload App using OVP provided APIs
All
OVPs share the common goal of automating and simplifying the various steps involved
in upload and uploading videos. The Automation goal can be extended to all
features provided by OVP.
2.
Video Encoding, Publishing and Management
This
feature allows the users the best viewing experience on their intended target
device. Video Publishing feature provides control over when and where your
video content is published. Publishing can be done on devices like Roku, Boxee,
Apple TV or other Set top boxes with the click of a button.
OVPs also provide an
ability to upload the file from the local source to cloud-based storage. This
can typically take place either one file at a time or in batches. As part of
the upload process, the video file is transcoded and delivered to various sizes
and qualities. It is the video transcoding process that optimizes the video to
appear in the best possible quality on any given viewing device or connection
speed.
3.
Online Video Player
The online video player is the primary viewer experience, serving as the
context in which your Video content will appear. Most of these Online Video
Players are light weight and therefore very responsive.
- OVP's offer numerous player templates along with vertical or horizontal playlists.
- OVP's also provide several other customization options that allow you to create a player that best fits the environment and the best experience you are trying to achieve.
- The Online Video players will provide ability to control and interact with the content with everything from pause, rewind and fast forward functions
- They provide options for sharing or embedding on social sites.
4.
Video Syndication
This feature allows taking a single video
and distributing it across as many video channels as
possible. The more places the video appears, there is a better likelihood that
users will watch the Video and your brand is popularized.
5.
Video Analytics
This feature allows the Companies to gain business
insights, review user trends and find out if content exposure & syndication
strategies have paid off.
Different kinds of Analytics Reports can be built to find
out
a)
Which content is most watched by end users
b)
Geographical distribution of all the users
c)
Find out how many videos have been embedded
outside of your own site
d)
Learn which devices, OS, Browsers and
Applications are used by users
OVPs also provide an ability to integrate with other 3rd
Party Analytics Tools.
6.
Video Monetization
This feature allows the
Companies to monetize their Video by choosing one or multiple options
a)
Monetize Video by selling Ads
b)
Monetize Video through pay per view
c)
Monetize Video through Sponsorships
d)
Monetize Video through Merchandise
e)
Monetize Video through Freemium or other
Hybrid Method
f)
Monetize Video via Licensing
a) Evangelize your Products Online
b) Increase Ad Revenue or Conversion rates
c) Advanced Targeting via increased distribution
d) Increase Brand Awareness
e) Monetize your Content
Online Video Platforms are getting built and enhanced with wide array of capabilities from content management, encoding, advertising, syndication and monetization. As the market further expands and consolidates more choices become available and education becomes key to better understand, purchase and deploy the solutions available.
