OTT
Video in India:
- Total Mobile Subscribers - ~933 Million 2nd Largest in the World.
- Total Internet User base ~230 Million
- Total number of monthly active video users in India rising from 12.3 million people in 2014 to more than 105 million by 2020.
- Total OTT TV and video revenues in the Asia Pacific region will reach $3,628 million in 2015 and $11,293 Million in 2020.
- One estimate points out that the OTT revenues in India is expected to reach around (US) $300 Million in 2020.
- Advertising will continue to drive India's OTT video ecosystem however, contributing more than 75% to overall OTT revenues.
- Pay-TV Arpus ( average revenue per user ) are relatively low in India, at US$3-4 a month.
Interesting news update
:
- HOOQ, touted as Asia's answer to streaming service Netflix, has launched a beta version of its premium video-on-demand service in India from May 2015.The four-month-old start-up joint venture between Singaporean telecom giant Singtel, Sony Pictures Television and Warner Bros
- Star India released a beta version of Hotstar, an ad supported video stream service that provides access to TV programming, Movies on 3G & 4G phones.
- Two other powerful players, Airtel and Reliance, are also poised to enter the market with services of their own, signaling the start of a major shift in OTT video dynamics in India.
- Hungama.com, an Indian player in the music and video streaming services, seems to make it big on the global platform as they claim to have 50 million monthly active users of their services. With these statistics they are well placed amongst the top 5 global players like Pandora and Spotify.
- The $2/$3 Apple Music Pricing Set To Disrupt Indian Music Streaming Industry! http://trak.in/tags/business/2015/07/03/apple-music-india-pricing-disrupt-music-streaming/
